THE MADDEN 16
Digital Content | EA Sports
In a world where content is getting shorter, quicker to consume, and more snackable (yum), we opted say naw let's make a whole episodic series that lasts an entire NFL season. With the help and talent of Stoopid Buddy Stoodios (the creators of Robot Chicken) we made a lot of dynamic, engaging and entertaining content that filled the internet with awesome for seventeen weeks.
CREATING THE MADDEN 16
Through a meticulous approval process involving 16 individual characters, their agents, the NFL and of course our client EA, we developed unique voices, likenesses, personas, and backstories for everyone on our squad.
EPISODE 1 : FANTASY FOOTBALL
EPISODE 2 : SUPER VOLCANO
EPISODE 3 : BYE WEEK
MADDEN SEASON TUMBLR
Fans could watch all episodes, use ready-made gifs, read custom bios about the team and buy Madden NFL 16.
EPISODE 4 : ANGRY FANS
EPISODE 5 : SCARED STRAIGHT
EPISODE 6 : LOST PUPPY
EPISODE 7 : THE GHOST OF THE 1960S PACKERS
YOU MADE GIFS?
You bet your butt we made gifs. We're not idiots. We wanted to make sure people had as much to share as internetly possible.
EPISODE 8 : SKI TRIP
EPISODE 9 : THANKSGIVING SPECIAL
EPISODE 10 : PSA
EPISODE 11: PROJECT STEVE
EPISODE 12 : CHRISTMAS SPECIAL
Let's be real. There must be something you find interesting about me cause that's a lot of puppet content you just went through.
HIT ME UP. SHAWNRAISSI@GMAIL.COM | 949.280.1719