THE MADDEN 16

Digital Content | EA Sports

In a world where content is getting shorter, quicker to consume, and more snackable (yum), we opted say naw let's make a whole episodic series that lasts an entire NFL season. With the help and talent of Stoopid Buddy Stoodios (the creators of Robot Chicken) we made a lot of dynamic, engaging and entertaining content that filled the internet with awesome for seventeen weeks.   


CREATING THE MADDEN 16

Through a meticulous approval process involving 16 individual characters, their agents, the NFL and of course our client EA, we developed unique voices, likenesses, personas, and backstories for everyone on our squad.


EPISODE 1 : FANTASY FOOTBALL


EPISODE 2 : SUPER VOLCANO

EPISODE 3 : BYE WEEK


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MADDEN SEASON TUMBLR

Fans could watch all episodes, use ready-made gifs, read custom bios about the team and buy Madden NFL 16.


EPISODE 4 : ANGRY FANS


EPISODE 5 : SCARED STRAIGHT

EPISODE 6 : LOST PUPPY


EPISODE 7 : THE GHOST OF THE 1960S PACKERS


YOU MADE GIFS?

You bet your butt we made gifs. We're not idiots. We wanted to make sure people had as much to share as internetly possible. 


EPISODE 9 : THANKSGIVING SPECIAL

 

EPISODE 8 : SKI TRIP


EPISODE 10 : PSA


EPISODE 11: PROJECT STEVE

 

EPISODE 12 : CHRISTMAS SPECIAL

Let's be real. There must be something you find interesting about me cause that's a lot of puppet content you just went through.

HIT ME UP. SHAWNRAISSI@GMAIL.COM | 949.280.1719