Digital Content | Taco Bell
We've become numb to the same boring breakfast for generations. It's been about time for someone to do something about everything. Enter Taco Bell's new breakfast menu. With items like Breakfast Crunchwraps and Waffle Tacos it's time for a wake up call because breakfast as usual is no more.
Mobile usage spikes in the morning, so as a part of the inaugural set of paid Instagram posts, we created ads that prioritized organic content that felt at home in user's feed, reminding people in the morning to #WakeUpLiveMas.
LAUNCH DATE ANNOUNCEMENT
To continue feeding people's feeds with Taco Bell breakfast food porn, we partnered with social media celebrity Zach King to create fun introductions to some of our most epic menu items.