BEEFY CRUNCH BURRITO
Social Activation | Taco Bell
It's not right that 'obsession' has to share a thesaurus page with words like 'possessed' and 'tormented'. Just look at the fans of the Beefy Crunch Burrito and you’ll see people who are extremely vocal and passionate about what they love. And that’s awesome! We’re celebrating their obsession because it's okay to be obsessed.
FIRST BRAND ON SNAPCHAT
What a better way to introduce a limited time burrito but with a limited time announcement. Our Beefy Crunch Burrito campaign was not only Taco Bell's introduction to Snapchat but also Snapchat's introduction to a brand on their social platform.