SXSW Activation | Taco Bell
SXSW has changed. What once started as a beautiful opportunity for bands to get exposure has now become a media frenzy. In an environment where everyone is yelling at each other we wanted to create something for the heart and soul of the event, for the bands.
We threw out a targeted message to all the bands playing at SXSW. If they needed a lift, we had their back.